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MBA – PM0050 : a.Differentiate between ‘Census survey’ and ‘Sample Survey. b. Analyze multi-stage and sequential sampling

Posted on: March 6, 2012

MBA – PM0050 :

a.Differentiate between ‘Census survey’ and ‘Sample Survey.

b. Analyze multi-stage and sequential sampling

a. Census Survey vs Sample Survey

• Sample survey and census survey are method to gather information from people

• Census survey takes each and every individual whereas sample survey takes a representative sample

• Census survey is much bigger in proportion than sample survey

• Census survey takes more time and money

• However, there is margin for error in sample survey while census survey is more accurate. 

b. analyze multi-stage and sequential sampling: Multi-stage sampling: 

In multi-stage sampling method, sampling is carried out in two or more stages. The population is regarded as being composed of a number of second stage units and so forth. That is, at each stage, a sampling unit is a cluster of the sampling units of the subsequent stage. First, as ample of the first stage sampling units is drawn, and then from each of the selected first stage sampling unit, a sample of the second stage sampling units is drawn. The procedure continues down to the final sampling units or population elements. Appropriate random sampling methods adopted at each stage. It is appropriate where the population is scattered over a wider geographical area and no frame or list is available for sampling. It is also useful when a survey has to be made within a limited time and cost budget. The major disadvantage is that the procedure of estimating sampling error and cost advantage is complicated.

Sequential sampling:

Sequential sampling is a non-probability sampling technique wherein the researcher picks single or a group of subjects in a given time interval, conducts his study, analyses the results then picks another group of subjects if needed and so on. This sampling technique gives the researcher limitless chances of fine tuning his research methods and gaining a vital insight into the study that he is currently pursuing. There is very little effort in the part of the researcher when performing this sampling technique. It is not expensive, not time consuming and not workforce extensive. This sampling method is hardly representative of the entire population. Its only hope of approaching representativeness is when the researcher chose to use a very large sample size significant enough to represent a big fraction of the entire population. Due to the aforementioned disadvantages, results from this sampling technique cannot be used to create conclusions and interpretations pertaining to the entire population

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